LA Cuisine Marketing Report Coursework Example | Topics and Well Written Essays - 1500 words

LA Cuisine Marketing Report - Coursework Example It has a wide range of meals to suite all individuals and workouts. The main offering that the restaurant make includes protein booster for body builders, slim fat meals for people who intend to lose weight, high crab meal for those taking endurance training, and low meals for the one who want to acquire a lean body and muscle. The restaurants will offer the customers with advice on the best meals that fit their workout. The restaurants will offer three meals breakfast, lunch, and dinner (Loudon, Stevens, and Bruce, 2004). a. Marketing plan overview Marketing refers to a method of determining the value for ones products or services and taking the appropriate procedure to communicate the information to customers. Before deciding on the price that one will offer in the market, a reasonable analysis should be conducted on the target group or customers. LA Cuisine has clearly identified the target group and analyzed their needs. The restaurants will, therefore, make substantial returns d ue to proper selection of a unique opportunity (Loudon, Stevens, and Bruce, 2004). The researcher who will have the responsibility of marketing the restaurants should put into consideration The Four Ps. These include product, price, place, and promotion. For the researcher to emerge with the best marketing method that LA Cuisine should adopt, they should concentrate emerging with an appropriate marketing plan. Products refer to the commodities that the entity will offer. Price is the charges that the management will be implementing for every commodity or service. Place is the location of the entity where the business will take place. Promotion refers to the various strategies that the business will offer to help people find about the product. Where the researcher concentrates on the above, LA Cuisine will be successful to dominate the market of serving their customers with the best services (Website marketing plan, 2012). Marketing objectives The objectives set out the goals that th e business wants to achieve in the course of the marketing process. LA Cuisine should aim at attaining various objectives that will lead to success and comprise of both corporate and functional objectives. Corporate objectives are the one that concern the business as a whole, while functional objectives are the objectives for various marketing activities. For a business to be successful, the objectives should conform to the SMART criteria below (McDonald, and Wilson, 2011). 1. Specific- the objectives should state exactly what should be achieved. 2. Measurable- the objectives should be flexible in a manner that the management can measure them. It should be possible for the management to determine if they achieve their objective. 3. Achievable- the various laid out objectives should be realistic. They should conform to the resources of the entity. 4. Relevant- the objectives should have material relevance to the staff who have the responsibility of achieving them. 5. Time Bound- the management should set the objectives with a time-frame in mind. This will ensure that the management sets realistic and attainable deadlines for various objectives. LA Cuisine should follow the above criteria to achieve the set objectives. With a strict adherence to the above criteria, the company will derive fruitful results in achieving the stipulated results. Marketing ethics This is a field that deals with the various moral principles that govern regulation and

Institutional Investment Essay Example | Topics and Well Written Essays - 2000 words

Institutional Investment - Essay Example As compared to other funds that can be termed as passively managed funds, the actively managed funds tend to have a higher expense ratio due to the stock-picking that goes on with this type of portfolio. On the other hand, an index fund is a collective investment scheme focusing on an index movement in the financial market with already set rules that have to remain constant regardless of the market dynamics that are supposedly affecting stock. (Kaushik, 2013, p.1) The tracking in here means it can be approached by holding all securities in the index with the same proportions of the stock being monitored as much statistically sampling the market and holding representative securities. Having the advantage of lower fees, the returns to the investors are few influenced as well as low costs are in the light of taxes. Actively managed equity mutual funds have trillions of dollars in assets, collect tens of billions in management fees, and are the subject of enormous attention from investor s, the press, and researchers; therefore the scrutiny of such funds come from all quarters their active management (Baks, Metrick and Watcher, 2001, p. 43-83). This is due to the fact that they are relevantly required to mature in a shorter period as compared to indexed funds and for years, many experts have been saying that investors would be better off in low-cost passively managed index funds. The brief of the active fund and index fund is two different investment strategy. The former is looking for the market to be misprice securities positively and seek to obtain market performances beyond target. While the later chose a particular index as an investment, not the manifestation of seek the market actively instead of trying to replicate the performance of an index (Philippe, 2002, p. 1-10). According to Jensen (1968, p. 389-400), most studies have found that the universe of mutual funds does not outperform its benchmarks after expenses and this evidence indicates that the average active mutual fund should be avoided hence the preference shifts to the indexed funds for the longer term investments. Other findings reveal that future abnormal returns â€Å"alphas† can be forecast using past returns or alphas, past fund inflows, and manager characteristics such as age, education, and SAT scores which goes a long way in their decision making with regard to financial knowledge. Base on the evidence, those alphas are possible to persistent, and that some managers own positives expectation on alphas as far as about 0.1 percent of all managers in the expectation and none do. Using current data and methods, it is not possible to distinguish between these two possibilities, but at the same time such small differences may have large consequences for investors. There has been rising popularity among the index funds, and this can be attributed to their excellent performance in the long run as they have outperformed their actively managed competitors as a whole. Tak ing a look at the mathematical aspect of the indices, the average active